Threadify was an in-house app designed to spread some joy and connect people. Looplabs strives to find room in our busy schedule to develop in-house projects like this app. The objective of this investment is to challenge our team member to create something innovative and to strengthen our agency's collaborative workflow.
Our app idea is based on an old paper game where you write a sentence, fold and pass it over.
We felt that this was a great opportunity to use our skillset to turn a traditional method of interaction into an edgy and playful social platform.
Threadify's main purpose is to generate continuing additions to every thread created. To improve the user experience, we offered different options of fonts and colours to create clear contrast between each new line added. Users can also tap to flatten the thread content to one colour and font when they want to read the full story created.