Client: Bigshot Drinks
Focus: Web DesignBrand DevelopmentSocial Media DevelopmentDigital Marketing | Print
To better position Bigshot Drinks in the competitive alcoholic mixed drinks market, Looplabs crafted an entire business strategy beginning with brand identity, a new website, and social media engagement.
Our strategy was to differentiate Bigshot from the competition on the already full bottle shop shelves. This resulted in a bold and edgy brand identity with an emphasis on their point of difference; being, high alcohol volume per can. Bigshot combines bright colours complimented by black. Looplabs achieved a brand identity that reflects Bigshot's mission statement: 'to stand out from the crowd'.
Design Leads: Matthias Malmedie, Thomas Allemann
Tech Leads: Moriz Müller, Thomas Schrick
Project Management: Suzana Stein
Design: Tim Allemann
Development: Stefan Hoffmann